FAQ’s – Keywords
1.) What is the difference between keywords and title words?
2.) How can I find out how people are looking for my particular service?
3.) Where are you getting your keywords for my business from? How do you know which ones to use and which ones not to use?
4.) Do you have a list of the keywords you are using that you could send to me? I guess my main concern is that I may not be using an obvious keywords for my kind of business. If you are looking at the keywords people used and found my website, what about the people who used other keywords and never made it to my website?
1.) What is the difference between keywords and title words?
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Keywords are words that your customers use to find your product or service through a search engine. Two or more keywords are called a phrase. In the early days of search engine results pages, (SERP’s) keywords were use by Google in their ranking algorithm to decide who were ranked higher. Back then essentially the more keywords you had in your site the higher, you were ranked. Google figured that out quickly and changed their algorithm and have been changing it ever since.
Title words are what you and everyone sees when they look at the individual tabs at the top of your browsers. While Google limits the number of these title words, they have gained in importance in search engine optimization and the subsequent SERP’s.
2.) How can I find out how people are looking for my particular
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Use the keyword tool. Perform a search on keyword tool on a search engine and it will come up. Put in a term or two that are germane to your business and it will give you back many keywords that you can use in your website to the eventual optimization.
3.) Where are you getting your keywords for my business from and how do you know which ones to use and which ones not to use? | Back to Top
- 1. Google Analytics – In GA there is a parameter called “Keywords” it is listed under the “Traffic Sources” on the left hand side of the page. This is a list of all of the keyword phrases used in searches in which your website appeared and was clicked on or selected. Currently since we have been finally keeping track of these phrase your website searches, those searches have sent 878 total visits using 127 keywords.
- 2. The Adwords Keyword Tool is a free tool that Google created so you can generate keywords and phrases for the Adwords. Obviously, this is in their best interests because the more keywords you use the more revenue they can generate with those keywords. I usually start with this tool to generate an initial list as a point of departure.
- 3. Instinct/Experience/Tools – I have software tools that show me how all of the phrases generated from the other sources are ranking w.r.t. your website. I know from experience and looking at the analytics for dozens of sites how people look for stuff on the Internet. This experience has come over time and making lots of mistakes and missteps that now, you are the beneficiary. In addition, I have years of experience counseling small business on how they are found in the yellow pages.
4.) Do you have a list of the keywords you are using that you could send to me? I guess my main concern is that I may not be using an obvious keywords for my kind of business. If you are looking at the keywords people used and found my website, what about the people who used other keywords and never made it to my website? | Back
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Let us clear up a few things about the nature of searching on the internet. A good metaphor for the internet is that it is one big giant database of word and pictures. Let us concentrate on the words. Google created software tool that:
- 1.) Goes to every website in the world, takes a snapshot of all the info in that website and organizes it using proprietary algorithms.
- 2.) Creates a list of website ranked according to how many of the keywords and keywords phrases Google deems most relevant.
- 3.) Then makes that list available through the Google search engine.
If anyone searches for http://www.gormanre.com using the word “real”, your results will be specious. If you search for web site, using the phrase “real estate” your website is not relevant enough to break through the phalanx of sites that are more relevant than yours for that phrase “real estate”. Try searching for your web site using the phrase “real estate property management” your website is still not relevant enough to break through. If I am looking for “real estate property management” in the Google search engine, your website is not relevant enough (does not have enough of these keywords) and has an extremely low ranking (>500). My software lets me look 50 pages back and you were not there for that particular phrase.
Now if you perform the same search with “real estate property management Monterey” you are currently number five. Perform that search with any of your target areas and you will see you are very highly ranked except for Pebble Beach and Carmel consistently. The list I sent will give you some insight to the thoroughness of my methods.
I make these points to underscore that there are only a few keywords and combinations of the keywords that customers use to find you.
In my economics class in college, I learned about Say’s Law; which simply states “supply creates demand”. If you have a supply of something people will want what you have. Advertising directs people to the product or service that they demand at the exact time they need it. A full-page ad in the local yellow pages creates the maximum demand for the product in that medium. http://www.gormanre.com is creating the absolute maximum demand for your services at the exact time they need it through the medium of the internet.
My optimization of your web site focuses primarily on those two phrases “real estate” and “property management”. These key word phrases encompass 99% of ways people look for you both clients and tenants. If I optimize on those two phrases and permutations of those phrases your relevancy will increase along with your ranking. Content is critical in that Google rewards content that is most abundant and relevant. Your site is somewhat limited in its ability to add content abundantly. So my aim is to focus on strategically adding relevant keyword phrases through structural aspect of your site. Phase III will focus on the content for the remaining pages and keyword relevancy.
In short, we are not going to miss anyone that is looking for what you do in the area of your markets. Everyone who finds your site is a qualified buyer/seller/lease/renter. They are qualified by virtue of the search they perform to look for your service. My job is to make sure you can be seen ranked highly enough and in as many places possible for them to click on you.