F1rst Page Blog Introduction
My name is Bradford and I am the CEO of First Page Search Engine Optimization . This company was started in order to fulfill my vision of providing Search Engine Optimization (SEO) consultant services that can provide excellent rates of return on advertising for small to medium businesses. After selling print media advertising (yellow pages) for years and from my own personal experience as a successful business person it became clear that the interests of small and medium size business owners were not being well served by yellow page and print media advertising. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) were producing verifiable results that surpassed traditional adverting media in every aspect of call generation, demographic reach, and customer retention and market penetration.
Background
Bradford was an account executive at 2 major Yellow Pages companies from 2003 until 2009. “When I started in 2003 selling print advertising, yellow pages worked. There was no doubt in my mind that yellow pages worked very well for most of my clients. I knew this because I would sell them an ad during a printing cycle and come back next year to renew the advertising. Renewals were relatively easy because the advertisements in the book were responsible for the majority if not the entirety of clients presented to these companies.” But while selling ads I would be asked constantly if our yellow page company also sold websites. At first I would say “That is not a service my company provides at this time.” I was a recreational website developer up to that point and had done websites for myself and friends. After about a year of saying no to scores of clients Bradford decided to offer that service to prospects that I had sold yellow page advertising. This is where he began my career as a website developer. His education as a SEO specialist began when he started my first company Bay Area Synthetic Grass (www.bayareasyntheticgrass.com) and Precision Putting Greens (www.precisionputtinggreens.com)."
When Bradford started his 2nd company Bradford Medical Supply (BMS) (www.bradfordmedicalsupply.com) in 2007 and initiated and maintained the optimization for BMS website my career as an SEO expert began. Bradford is considered a well respected salesperson and expert on the yellow page medium of advertising, Internet advertising and an expert on the business, technical and practical aspects of search engine optimization and search engine marketing. Bradford learned SEO and SEM the hard way; by spending revenue generated from his companies on Adwords, individual study, trial and error and self correcting practices.